Predictions for 2010 in Adland

Everyone does it, so lets join in with the predictions pulled out of a hat. This is what we believe will happen in 2010. Make a bingo-card out of it and see.

1 - Micropayments will finally come of age. They'll be used to pay creatives for their work.

2 - Individuals as media channels , big brands on T-shirts are so 90s, now we want the consumer to Bambuse live as they shop at H&M and air this on their own facebook page. Someone is working on a campaign that encourages this type of behavior right now.

3 -Crowdsourcing comes of age and the worlds first worldwide union, the CSGotW (Crowd Sourcing Guild of the World) enters the scene.

4 - The full service ad agency will die a new breed of agencies will emerge, specializing in creating content for the types of media that are barely invented yet.

5 - Your mom still won't understand, at family gatherings and as she introduces you to her friends, she never manages to explain your job right. Settle for "s/he works in advertising" and leave it at that.

Prev/Next links

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.

form.antibot { display: none !important; } You must have JavaScript enabled to use this form.

fairuse

- November 21, 2010 - 08:44

Permalink

United States

Dabitch

About the author

Creative Director turned CTO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen, Los Angeles and Stockholm.

https://dabitch.net

—

I built this website. From scratch. Including the servers.

My Twitter

My Linkedin