Predictions for 2010 in Adland

Everyone does it, so lets join in with the predictions pulled out of a hat. This is what we believe will happen in 2010. Make a bingo-card out of it and see.

  • 1 - Micropayments will finally come of age. They'll be used to pay creatives for their work.
  • 2 - Individuals as media channels , big brands on T-shirts are so 90s, now we want the consumer to Bambuse live as they shop at H&M and air this on their own facebook page. Someone is working on a campaign that encourages this type of behavior right now.
  • 3 -Crowdsourcing comes of age and the worlds first worldwide union, the CSGotW (Crowd Sourcing Guild of the World) enters the scene.
  • 4 - The full service ad agency will die a new breed of agencies will emerge, specializing in creating content for the types of media that are barely invented yet.
  • 5 - Your mom still won't understand, at family gatherings and as she introduces you to her friends, she never manages to explain your job right. Settle for "s/he works in advertising" and leave it at that.
  • Comments (1)

    • fairuse's picture
      fairuse

      1. Not Yet

      2. Kinda

      3. Almost

      4. Next Year

      5. Default

      Bat shit, and supermodels in a five N' dime store where did the time go.

      Nov 21, 2010

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    about the author

    Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.