Pro bono ad banned for "attacking football"

Wow, footie fever has reached new heights and clearly broiled the brains of the Broadcast Advertising Clearance Centre watchdog who just banned an ad for "attacking football."

The banned advert from World Vision was encouraging viewers to sponsor a child in the Third World, it showed a young African boy playing football with a ball made out of maize, bags and string. The VO then said: "England's team are sponsored for £49million. Masidi is sponsored for 60p a day."

The BACC said that the advert "suggested money spent in the development and sponsorship of football was wasted" - meanwhile the World Vision boss Rudo Kwaramba was "extremely surprised by this ruling."

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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