Problem with your Ad Agency? Maybe it's You!

 
 

Problem with your Ad Agency? Maybe it's You!

A recent Ad Age article on “Serial Reviewers” warned clients who frequently oust agencies, like 1-800-Flowers, Quiznos, Chipotle and BMW, are “hurting their brands and risking a bad reputation” in the advertising industry. What the article didn’t say was that CMO tenure plays a bigger part in brand erosion than any agency’s missteps. If clients fix that–they fix a much bigger threat to their brand than a poor agency choice. They might even save a good agency relationship.

Click here to read the entire article.
http://marketinghitch.com/problem-with-your-ad-agency-maybe-its-you

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