A recent Ad Age article on “Serial Reviewers” warned clients who frequently oust agencies, like 1-800-Flowers, Quiznos, Chipotle and BMW, are “hurting their brands and risking a bad reputation” in the advertising industry. What the article didn’t say was that CMO tenure plays a bigger part in brand erosion than any agency’s missteps. If clients fix that–they fix a much bigger threat to their brand than a poor agency choice. They might even save a good agency relationship.
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