PUMA AG Statement regarding unauthorized "bad taste advertisement"

Adland: 

PUMA AG Statement regarding unauthorized "bad taste advertisement" (posted here February 25):

It has been brought to our attention that several unauthorized, sexually suggestive advertisements portraying the PUMA brand have been released over the Internet. We are appalled that images like these would be created and distributed under the PUMA name. As a brand, we seek to take a unique perspective toward our advertising in an effort to challenge the boundaries of our industry; however we would never consider using these tactics.

We are in the process of researching the circumstances and reserve any legal steps available.

They called me on the phone as well as posted this statement in the comments of the flirt squirt and sex.. badlander. Over the phone I made no promises just acknowledged that they had requested I take the images down and said I looked forward to whatever they'd send me.

Later, a proper C&D was sent to Adland, while we will not post that as it is private correspondence here is our reply to the PUMA C&D

Comments (6)

  • Dabitch's picture
    Dabitch

    There's another post regarding the Puma ads over at the The Reverse Cowgirls salon blog. Puma has even called Salon in order to make her take the Puma images down from her blog. In todays post she quotes to users comments here - go see if your famous. ;-)

    besides, her blog is rather sexy, so you should pay her a visit.

    Mar 13, 2003
  • Neo's picture
    Neo

    You keep good track of these ads. Strange that none out there hat tip to to Adland as the source - when it's rather obvious your February 25 posting was the first one.

    Mar 25, 2003

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.