Or is that cartel? Caribbean Canadian coffee drinkers—rejoice! —it’s what’s for breakfast! Pure Black Sunshine may just be about the darkest online coffee experience you will ever have. Until, you know, they invent the augmented reality super coffee tasting device that is. The video explains the approach, but basically, they equate coffee with the rarest of drugs—expensive as hell and just as dangerous.

Black Sunshine Coffee from lollipop on Vimeo.

Credits:

Agency: lollipop/Toronto (for Extreme Group/Toronto)