Queen vs Bauer & Borsato

dabitch's picture
Posted by dabitch on 16. June 2004 - 12:19

A strange coincidence, a fluke or a case of getting a little too inspired? Either way this is an odd couple, Queen vs Dutch singers Bauer & Borsato. Hat tip for these twins goes to adgrunt JLB.

In this commercial for the Queens greatest hits album the bandmembers have totally taken over the shop.

In this ad, Marco Borsato is out shopping for music, and finds only Frans Bauers album available.

Borsato asks: "Do you have any other albums apart from Bauers?"
Bauer replies: "No, why?"

Super: Would you also rather have a choice?
VO: Come to BelCompany, all brands, all networks, all choices available.

Borsato turns on his new phone that plays a Bauer tune.

Client: BelCompany
Agency: Leads Communicatie
Creatives: Mike Weinberg, Peter van der Wijk

Your rating: None Average: 4 (22 votes)
Buffer



Submitted by mediafact on 16. June 2004 - 13:46.
mediafact's picture

Damn, those lazy bastards! Can anyone tell me something more about the Queen-commercial (agency, creatives, year)? Thanks!

Submitted by dabitch on 16. June 2004 - 15:43.
dabitch's picture

Not sure who did the British one, just know that it's maybe a year or two old while the Borsato/Bauers one is pretty recent - actually I read about that on your site. ;)

Submitted by kamari on 16. June 2004 - 19:01.
kamari's picture

Both of these were pretty bad - the Dutch one even more so though. It could be just a coincidence, seems so much like the very first idea when given the brief.

Submitted by mediafact on 16. June 2004 - 19:37.
mediafact's picture

TV ad for the "Queen's Greatest Video Hits 2" DVD is probably produced somewhere at the end of 2003. I found some tidbits at the official website of Brian May:
http://www.brianmay.com/brian/brianssb/brianssbnov03a.html

Submitted by kamari on 16. June 2004 - 19:43.
kamari's picture

Nice work detective - now we know which ad was first for sure then. And, in my humble opinion, the better one.

Submitted by James_Trickery on 17. June 2004 - 0:21.
James_Trickery's picture

Both of these ads are pretty bad....

Submitted by mediafact on 24. June 2004 - 18:10.
mediafact's picture

Today there's a brief article about this commercial in Adformatie (Dutch magazine about advertising, marketing and media) wherein Bart Maussen (Leads Communication) explains that the commercial was not copied. Both Weinberg and van der Wijk, creatives and responsible for this commercial, never saw the Queen-commercial before.

Submitted by James_Trickery on 24. June 2004 - 18:55.
James_Trickery's picture

Sortof like last years Cannes Grand Prix poster winners had never seen a Far Side cartoon? ;) Naah, I can believe that it's just a brainsync since the Queen ad isn't exactly famous, but it's still a funny coincidence.

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

  • Links to specified hosts will have a rel="nofollow" added to them.

More information about formatting options

CAPTCHA
Yo, are you real or just a figment of spamination?

Adland.tv

Member login

Request new password