The QUEST for the Idea - with BETC CCO Stéphane Xiberras

For those of you who missed the Quest in Cannes with BETC CCO Stéphane Xiberras, it's now playable online on youtube.

"As a creative, the hardest part is not always to come up with the perfect idea, but to bring it all the way. Battling for your idea you will have to deal with pessimistic creative directors, wary legal advisors and narrow-minded account managers. So, will you survive the Quest for the Idea? "

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.