Quiznos is the latest brand to jump on the "Consumer-generated" commercial bandwagon. Promo Magazine reports Quiznos is asking its customers to make their own Quiznos vs. Subway ad, following the theme of their current advertising that asks the "man on the street" which sandwich has more meat.

Now Quiznos is challenging customers to develop their own Quiznos-versus-Subway ad for a chance to win $10,000, a year of Quiznos food and have their spot aired nationally. Videos no more than 45 seconds long can be submitted at MeatNoMeat.com. Commercials will be judged by VH1 talent and the creative team at Quiznos.

The winner's ad will air during VH1's Best Week Ever's year-end show, Best Year Ever, on Dec. 15 and in Times Square on New Year Eve. Lesser prizes include video iPods and Quiznos gift cards.