Radiotjänst Tackfilm has already clocked 5 million unique views


DraftFCB know that Ego still drives virals. "People have to feel that they are included in a campaign if they are to share it" said Andreas Englund - and putting peoples photographs in a film or on a dancing elf is a tried and true viral-tactic. Directed by Max Vitali at Callboy, the film plays almost as an anti-viral, with traditional filmic suspense building, old school actors and a length that people with short attention spans can't handle. This is now a case study for your ammo-drawer when it seems everyone around you is conspiring to get some watered-down measurable direct respons crud in form of a starbust shaped coupon. The Thank you for paying your TV licence viral released in November has already had 5 million unique visits reports Resumé. The entire population of Sweden is only slightly over 9 million, to put it in perspective Source: CIA Factbook.

Just a tiny snag in the success-story, the IP numbers logged are from 214 different countries, and Radiotjänst have decided to block foreign IP's from visiting as it's proven just a tad too popular abroad which puts a strain on their bandwidth.

Previous Radotjänst ads - the film that was awarded at Eurobest and Roygalan.

Comments (1)

  • argantil's picture

    How many stopped watching after 15 seconds? I don't understand what they're saying at all.

    Dec 09, 2009

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.