RAF pilots land on beach, just to get Magnum ice-cream

Adland: 

Todays punniest headline; "Just chopping out for an ice cream", thanks to ever-punning The Sun. They report that RAF pilots landed a helicopter on a beach just to get some Magnum ice-creams. Somewhere in the Magnum marketing offices, a bunch of suits are high-fiving each other right now.

@Mister_Wang notes it would ave been perfect had it been a Klondyke bar.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.