RBC sponsors TIFF - as not everyone has an uncle in the business.

Adland: 

The latest from BBDO Toronto is this campaign for For RBC’s sponsorship of TIFF (Toronto International Film Festival). In the three spots, 2Helicopter", "Boom", and "Screening", Untitled Films director Mark Gilbert helps paint the picture of how handy having an "uncle in the biz" can be for young filmmakers. Unfortunately, not everyone has such an uncle.

"One word: Boom!"

"I need it back tonight"

"Open your wallets people."

about the author

glossy Glossy is publicity and marketing specializing in advertising and creativity. I love roasted marshmallows and the CN Tower and I make amazing pierogi and cannonball at pool parties.

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