Grey Spain and Pilot present the first web application that lets you:

• Capture your handwriting using a webcam
• Write e-mails by hand
• Publish messages on Facebook in your own handwriting.

June 2010 – Grey rescues handwriting for Pilot Spain. To do so, the agency has created a new web application that allows you, for the first time ever, to capture your handwriting with a webcam. The application then lets you turn your personal handwriting into a digital font that you can use to write and send e-mails as well as publish messages on Facebook. At the same time, it recovers the brand’s essence – handwriting – in the online realm.

Various initiatives are planned for future phases of the project, including activities in literary clubs, schools and universities, as well as actions with publishing houses and writers’ associations, and an array of other reading, writing and culture-related actions.

Check out the site:
www.pilothandwriting.com

Youtube link:
http://www.youtube.com/user/PilotHandwriting

Credits

Brand: Pilot
Agency: Grey Spain

Executive creative director: Jürgen Krieger
Creative directors: Joan Mas, José Miguel Tortajada
Art directors: Oscar Amodia and Dani Paez
Copywriters: Daniela Lopez and Luke Sholer
Programming and web development: Ramon Illobre
Audiovisual production companies: RCR y Crampton
Photographer: David Barra
3D illustrator: Lucas Pigliacampo