Really bad timing for hotel.com ad

Adland: 

Sometimes you wish you could know what exactly happens in all the programs you place your commercials around. With feature films and TV shows you pretty much know what you're gonna get. But the real risky media buyers play the news. This one lost.

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.