"Rebirth" playstation poster Grand Prix winner 2003

dabitch's picture
Posted by dabitch on 23. June 2003 - 15:49

Playstation has won the Grand Prix in poster before - "Nipple" a few years back showed playstation symbols instead of pertruding nipples under tight teen sweaters. This poster is slightly rauncier. Scandinavian winners listed as well. Read mo' to see poster.

Creative Director: Erik Veruroegen
Copywriter: Eric Helias
Art Director: Jorge Carreno
Photographer: Dimitri Daniloff
Agency: TBWA, Paris, France

Scandinavian winners:
Film award.
Bronze:
"Theatre" for Telenor Plus, made by New Deal DDB Norway
"Subway" for Telenor Plus, made by New Deal DDB Norway
"Ketchup" for förenings sparbanken by Lowe Brindfors, Sweden

Press Award
Bronze
"Ibsen" for Norlis bokhandel, made by Leo Burnett Norway
"Hemingway" for Norlis bokhandel, made by Leo Burnett Norway

The Young Director Award (Shots) european test category was won by a Norweigan, Björn Fast Nagell from Motion Blur, with his film "Homeless" for Mastercard. The broadcast category winner, directed by David Lea & John Williams can be viewed on Shots site.

Search for many more winners at Cannes Lions site

Your rating: None Average: 3.9 (23 votes)
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Submitted by dabitch on 23. June 2003 - 23:37.
dabitch's picture

..perhaps. Now, if she were less Harvey Nicols and more pregnant I might get it.

Submitted by CaptainBOB on 24. June 2003 - 10:08.
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Crap. Aside from the lack of a connection to anything, haven't we all seen enough pregnancy/birth ads?

Submitted by anonymous on 24. June 2003 - 21:00.
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i think that is cool, ladyramblernash,here, talk at you later

Submitted by anonymous on 24. June 2003 - 22:44.
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Are the fingers on the woman's hand in the position one uses to play Playstation?

EEK!

Submitted by dabitch on 30. June 2003 - 22:22.
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We've heard of vibrating controllers for that realistic feel, but this is .....

Submitted by cosmonaut on 11. July 2003 - 20:05.
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Isn´t Denmark part of Scandinavian? :D

Outdoor Silver:
Bianco Footwear campaign, by &Co, Denmark

Submitted by dabitch on 11. July 2003 - 21:31.
dabitch's picture

hehe, sure it is - didn't spot the Outdoor Silver winner, congrats andco.dk (flash site)

Submitted by CopyWhore on 11. July 2003 - 23:47.
CopyWhore's picture

Utter crap. Where's an idea? Where's a thought, even?

Rebirth? That's a stretch (no pun, thank you very much...)

How does a stunt like this win the Cannes Grand Prix?

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