Red Cross drunk tweet spawns spontaneous Dogfish beer blood drive

Adland: 

Messed up tweeting from the company account when you meant to tweet from another? God knows I've done it, speaking as a redhead and a little red TV, and to mock my mistake I've tweeted (((((( in STEREO where available ))))))) from both accounts. Could be worse.

Like, I could be tweeting about getting drunk from the Red Cross Account which is what poor Gloria Huang did. BrandFlakes reports that her drunktweet with the tag #gettingslizzard spawned a sudden beer-lovers blood drive. See, @dogfishbeer thought it was funny, and used the errant tweet to encourage people to give blood to the red cross. Win win!

Ryan found two more 4 bottle packs of Dogfish Head's Midas Touch beer.... when we drink we do it right #gettngslizzerd

Pubs joined in, like @FlyingSaucerAus offering a pint of dogfishbeer for a pint of donated blood to the Red Cross and soon everyone was getting light headed.

It doesn't always go so well, Adweek has an article anatomy of a twitter scandal, showing what happened after journalist Nir Rosen made a crass joke about Lara Logans attack. He's now off twitter.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • Dabitch's picture
    Dabitch

    Yep, they totally did. There should be an award for "best save in twitter-gaffe" and this would be the winner, while Kenneth Cole hangs their head in shame. They had a lot of help from the happy folks at Dogfish beer - I should get me some of that.

    Feb 23, 2011

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