Red Cross (Youth) pulls "Olympic" human rights campaign in Sweden.

 
 

Red Cross (Youth) pulls "Olympic" human rights campaign in Sweden.

The recently much debated Red Cross (youth) campaign has been pulled after a discussion with Red Cross headquarters in Geneva last Thursday. You can see the previous posts here; Red Cross campaign compares Chinese human right violations to olympic sports (16th June 2008) and a follow-up posted by the Red Cross Youth Sweden here; Red Cross Youth campaign for human rights (16th July 2008).

The campaign was first posted june 16th here on Adland, and like the (very similar) Amnesty International - After the Olympics campaign (posted 14th of March 2008) it didn't receive much attention at all, until about month later (12th July) when a new adgrunt - whole9yards - spotted something wrong with the images and left a comment about it. The photos in the campaign were shot in Nepal, and not in China.

The campaign then quickly took on a life on it's own, appearing in forums such as Anti-CNN.com, HK Yahoo.com, LKCN portal, bbs.hdpu.edu.cn, and even spawning facebook groups like this one*. For the extra curious who can't read chinese, you might find the worldlingo translator useful when trying to make out what is going on in some of those threads.

It even got a little messy here, when emotions ran high and some people posted gory images from the current war in Iraq, leading me to for the first time in Adland's 12 year web-history close a thread from new comments, just so that I may get some sleep without worrying that I'd wake up to a Rotten.com type gore-show the next morning.

By Thursday afternoon, the Red Cross in Stockholm had a phone conferance with the Red Cross headquarters in Geneva. Via emails sent from, presumably, the same people or group of people who had been sending emails to the Red Cross in Stockholm, they had learned about the campaign. After discussion with Red Cross youth Stockholm a concesus was reached - the campaign would be pulled from the web effective immediatly. The Red Cross international are working together with the olympic committee, donating volunteer work to the Olympics (see Red Cross China) and they felt that this campaign was "judgemental" (see Dagens media link).

Some magazines have more than four weeks press time, so ads already slated to appear in magazines next issue will still do so. After that it won't be seen in print again either.

Resume, and Dagens Media reported on the campaign being pulled Friday morning.

Simon Brouwer, from the Red Cross youth in Stockholm said to Resumé:

"His goal has been to stop the campaign and information that we've received says that he's also tried to stop campaigns for other organisations. We've always known that the images we used have been of Nepalian military acting against Tibetian protestors. The point was to highlight the question about human rights and what role all countries have. Sadly a lot of focus has ended up on the images instead of the human rights issue, but my hope is that we at least will have started a discussion."

Well, there's certainly been a discussion, hasn't there?

The image in the banner at the top comes from this military exercise

Chinese border guards from the Peoples Armed Police demonstrate counter terrorist and riot control tactics in the northeast China port city Dalian 25 March 2008. Security forces throughout China are honing their skills in preparation for all eventualities from hostage negotiations to armed attack in the runup to the Beijing Olympics which commence 08 August.


* edit - because Facebook was down when I made this post, I had linked to the wrong group when I was unable to check the facebook link. The group spawned by this campaign is SHAME ON RED CROSS and not the other group that I had linked Tibet WAS,IS,and ALWAYS WILL BE a part of China.

Badland: 

Comments

Neaner's picture

Moral of the story: One

Moral of the story: One person can make a difference.

whole9yards's picture

You are absolutely right

You are absolutely right Neaner. And I am glad that I stood up to it and it made a difference.

I'd also like to say that, the picture you posted was 20 years ago and China has moved on sooooooo much from that era. I hope people will from now on look at China and its people with a fresh pair of eyes, without the prejudice and the stereotype.

Thanks

Neaner's picture

That's great that China has

That's great that China has moved on so much these past nineteen years. Really, it is. We should all strive to better ourselves. If the Chinese government release the activists that were inprisoned for minor incidents like "throwing rocks" back then, and allow the Tiananmen mothers the right to mourn in public I might even believe you. Tiananmen activists must be released.

stopbitchingchina's picture

if you read the small prints

if you read the small prints on rkuf.se,

"We think it is important that young people in Sweden may be an opportunity to engage in human rights - that is why the campaign to continue to be in Sweden just as planned. This means, among other things that we have throughout the Olympic Games will have ads in SvD and complement this with stortavlor around in Stockholm. Visit the www.kinakampanjen.se and discuss!"

the Hard-Swede-ish just love to educate their children with hatred towards China!

to do it this way...it doesn't become better but WORSE!

dabitch's picture

I do state that in the

I do state that in the article if you missed it - media already booked will carry the ads as planned, in four weeks the ads will no longer be seen in print (this includes billboards) either. Web campaign was pulled effective immediately.

Big Phew's picture

Efter en telefonkonferens

Efter en telefonkonferens med Federationen under gårdagen (17/7-2008) stoppar RKUF med omedelbar verkan all internationell annonsering (dvs alla banners) av kinakampanjen.
Vi tycker att det är viktigt att unga människor i Sverige får en möjlighet att engagera sig i mänskliga rättigheter - därför kommer kampanjen att fortsätta gå i Sverige precis som planerat. Detta innebär bland annat att vi under hela de olympiska spelen kommer att ha annonser i SvD och komplettera detta med stortavlor runt om i Stockholm. Gå in på

======================

We think it is important that young people in Sweden may be an opportunity to engage in human rights - that is why the campaign to continue to be in Sweden just as planned. . This means, among other things that we have throughout the Olympic Games will have ads in SvD and complement this with stortavlor around in Stockholm. Visit the www.kinakampanjen.se and discuss!

Big Phew's picture

uppenbart att denna annons

uppenbart att denna annons kommer att gå vidare i svensk-n bara ...

självklart kan jag föreslår att du använder din egna mödrar "bilder för att lära er yngre barn att inte gå till prostituerade.

det är vad ni gör! för fuck skull!

=============

obviously, this ad will now go ahead in Swede-n only...

obviously, I can suggest you use your own mothers' pictures to teach your young children not to go into prostitutes.

that is what you are doing! for fuck sake!

Big Phew's picture

"We think it is important

"We think it is important that young people in Sweden may be an opportunity to engage in human rights - that is why the campaign to continue to be in Sweden just as planned."

This makes me hate Swede-n!

dabitch's picture

If you don't like the way I

If you don't like the way I write articles Big Phew, perhaps start your own advertising blog. I mention the phone conferance in the post as well. There really is no need to regurgitate comments from elsewhere or parts of the articles and information that I linked to here in the comments. That's why I linked to them.

Big Phew's picture

what's wrong bitch?

what's wrong bitch?

whole9yards's picture

Big Phew, Once again, I

Big Phew,
Once again, I totally understand your frustration, but please, stop the personal attack and verbal abuse. We can't force our belief down other people's throat, we have to allow other people have their own opinions and all we can do is to lay out the facts and listen to what they have to say. Otherwise, what difference is there between us and the western ignorant bunch? We certainly can't achieve what we want to achieve by 'shouting' and 'swearing' at people. We are all reasonable people, and I relate very much to your anger, but from what I can see, this blog has been very neutral in allowing both sides of the story to be expressed.
Thanks

Big Phew's picture

the whole shait should never

the whole shait should never have happened in the first place!

hope you can understand!

it was a conspiracy started from London's Street...where all the 'shouting' and 'swearing' started!

I feel sad you appriciate this kind of 'neutral'

Big Phew's picture

Access Denied. that is very

Access Denied.

that is very harsh you know?

dabitch's picture

Perhaps if you didn't

Perhaps if you didn't consistently get caught in the automatic spamtrap - which is caused by posting repeated (same) comments and repeated URL's, you wouldn't have that problem. You must have seen the warnings that pop up every time your comment gets marked as spam - which has happened to you quite a lot.

Quite honestly, you're being an ass. Don't blame me for your own shortcomings. Calling me a bitch is totally uncalled for.

Big Phew's picture

in English of Ali

in English of Ali G,

dabitch=da bitch=the bitch

you thought you have successfully banned me from access adland and start bitching me here...

fuck you!

Big Phew's picture

(No subject)

Image and video hosting by TinyPic
fuckfuck

rodmace's picture

This is a nice analogy.

This is a nice analogy.

Let's see how a misleading campaign can be created:

dabitch's picture

Wasn't the entire point made

Wasn't the entire point made that the images used were from the wrong country? (Those are Swedish police) I'm beginning to get really concerned about everyones reading comprehension skills.

rodmace's picture

Oh, the campaign from the

Oh, the campaign from the Swedish Youth Red Cross also used pictures taken in China duing an anti-trafikking practice, right?

I'm beginning to get really concerned about people's capability of thinking. LOL

dabitch's picture

Your argument only works if

Your argument only works if those images (those are Swedish Piket Police uniforms by the way (Piketpolis) the unit that arrests violent criminals such as bank robbers and the likes) are from some sort of training excersise, much like the ones I showed in the post that you are commenting on. How swell, care to share the information of where those images are from then? It doesn't work if those are legitimate arrest-photographs, which I suspect they are.

it's quite possible that I'll regret asking for the information behind those photographs, as this is like the old saying "wrestling with a pig".

rodmace's picture

You can always pick up the

You can always pick up the tiny problems and deliberately missing out the key points and the whole picture. Analogy does not necessarily mean that you need to provide the 100% precise counterparts in order to make it valid. In this case the analogy can be:

Legitimate policing activities in China --- labelled/implicated as anti human rights

Legitimate policing activities in Sweden --- labelled/implicated as anti human rights

Whether or not a practice is doesn't matter at all since the key thing is those activities are legitimate. I hope that you can understand this time.

Big Phew's picture

the new saying is "arguing

the new saying is "arguing with Swede-ish Red-X", you understand the bitch?

Big Phew's picture

I am not anti-Swedish. I am

I am not anti-Swedish. I am anti-prostitutes

Allan1's picture

For your analogy to work,

For your analogy to work, you should show German girls, while complaining about Swedish prostitutes - as the original ads showed Nepalese abuses while complaining about Chinese abuses.

Big Phew's picture

no you idiot, I am going to

no you idiot, I am going to advertise it internationally, not domestically!

aiiobo's picture

Looks like Big Phew is dead

Looks like Big Phew is dead set on removing any sympathy that whole9yards got for this image-hubub. Congratulations, you have succeeded. whole9yards, with friends like that you don't need enemies.

Big Phew's picture

there is no sheep shaggeers

there is no sheep shaggeers here...would you please go away? and close the door on your way out?

nonothing's picture

i don't agree big phew's

i don't agree big phew's approach, although i totally understand why he's so angry.

the swedisn youth red cross's die hard stance is unexcused. they can't say one thing and do another, especially under the name of red cross. what kind of education will the swedish kids get from them?

btw, if you read simon's comments on facebook, you would find his words are no better than big phew's. and big phew is not working for red cross, but simon is.

Big Phew's picture

they know it was wrong and

they know it was wrong and they started it...
they got the attention but refusing apology
they were told off but still go ahead in their country...

they put shait on your face

and you ask them politly to say sorry and wipe off for you and they refused!

you think you are standing there have the same right having a proper conversation with them

they think they were arguing with a pig

what is the fking wrong with you mate?

rodmace's picture

Totally agree with

Totally agree with nonothing.

The whole campaign is providing nothing but biased information to young people in Sweden. The outcome is quite predictable: the hatred against China will be put into those young people's minds.

Apparently, the seven principals of the Red Cross have been deliberately ignored by the Swedish Youth Red Cross. They simply scarified the impartiality and neutrality in order to prompt their biased ideas of humanity. it concerns me that the potential harm they have done on those innocent young kids in Sweden.

Big Phew's picture

wake up! wake up! are you

wake up! wake up!

are you saying you are willing to accept the hatred? or what are you trying to say?

what is your point?

do you really understandwhat is hatred and why they like it so much?

WHERE IS YOUR VERY OWN BRAIN?

Neaner's picture

So people are angry - that's

So people are angry - that's fine. Be angry. But taking it out on Dabitch who is reporting what's going on here in a very objective fashion doesn't make you look good. You're shooting the messenger. Spewing vitriol on this site will do nothing to make the Red Cross Youth apologize or whatever the hell it is you want them to do (they stopped the campaign) and only serves to insult a large international ad community (which includes Chinese advertising people) here. Who said fighting windmills with atom-bombs in the other thread? That's what you are doing. Please stop it.

It's clear that you don't know anything about advertising in general or pro-bono advertising since you seem to believe a couple of press ads can indoctrinate an entire countries youth. This says so much more about you.

rodmace's picture

Well, it looks like you are

Well, it looks like you are the one who is angry right now. LOL Maybe we can include Dabitch into the angry group you set up?

No one said that couple of press can indoctrinate an entire countries youth. I may have to quote what Dabitch said before: "I'm beginning to get really concerned about everyones reading comprehension skills." It may or may not affect most youth in Sweden, but based on current information the only conclusion is a question mark of how great the scale is.

I am sorry to point out that your comment has some key flaws in logic. Have you ever heard a word called representativeness? Couple of press we observed may provide a much bigger picture for us. What if others are doing the same thing or share the same ideas that we don’t know? You can never say that couple of press is not significant in any case without a clear understanding of the representativeness. Red Cross, as a reputable organisation, definitely increases the likelihood of its representativeness amongst presses in Sweden.

Now, we can put the question of the representativeness of the Swedish Youth Red Cross aside and focus on the bigger and fundamental one: Doing such a campaign is right or wrong? And then, we need to figure out how to deal with it. In this case, I think most of us understand what Swedish Youth Red Cross has done is wrong and unacceptable. It's wrong, and then corrects it. Simple as that. Making mistakes is not horrible at all, the willingness of making it right is key. Some people, however, showed their arrogance and ignorance while discussing the issue, which is regrettable.

Neaner's picture

It's clear that the only

It's clear that the only people who belong in the angry, so angry they can't fucking read, group are you and Big Phew who battles the spamtrap, and his aptly named alter ego: "stopbitchingchina". Indeed, stop bitching, China.

rodmace's picture

aha, look at the group

aha, look at the group leader of the angry group. lol

I am soooo sorry that your heart full of self-righteousness has been hurt in such a horrible way. LMAO

Big Phew's picture

spamtrap? I am totally

spamtrap? I am totally banned fr accessing this site under normall circumstance...

but here I am and fuck off your cleverish spamtrap!

yes I can not read your little language, but tell me if I have chosen the wrong pictures on the prostitutes ad?

still I am proud of being better than your shitttty red-xxx!

Neaner's picture

I notice that you've edited

I notice that you've edited your comment.

You can always pick up the tiny problems and deliberately missing out the key points and the whole picture. Analogy does not necessarily mean that you need to provide the 100% precise counterparts in order to make it valid. In this case the analogy can be:

Legitimate policing activities in China --- labelled/implicated as anti human rights

Legitimate policing activities in Sweden --- labelled/implicated as anti human rights

Whether or not a practice is doesn't matter at all since the key thing is those activities are legitimate. I hope that you can understand this time, although from your previous posts it's not hard to find out that you are quite slow in term of thinking.

Not good at using your brain is one thing, trying to humiliate others is another. I gotta say that Big Phew's comment about you is quite right. Your name tells everything. lol

rodmace's picture

Yeah, I realised that it

Yeah, I realised that it might be too harsh.

rodmace's picture

See, a perfect example of

See, a perfect example of making things right. :D

funfunfun's picture

After all it is a good

After all it is a good result, even though may not be the best.

purplesimon's picture

It's a sad indictment of

It's a sad indictment of this thread's recent comments that I'm now bored of the whole thing (subject, that is).

Big Phew's picture

I understand some might have

I understand some might have different view with me because I see things in a different way

Jake brought attention of everyone of this ad, perhaps he is a regular visitor of this site.

after reading several email exchange between Jake and Simon, I noticed Simon and this red-x will not give up their insult to China.

it had been proved right up to now...although the ad had been held "internationally" but hey, their website and all these forums are still perfectly accessable! what is the change anyway.

to be frank, I doubt any of us have ever heard of this Swede youth red-x b4, so it might only has influnce in Swede-n anyway.

the ad is assured to go ahead as usual in Swede-n during the forthcoming Olympic games.

Jake and all of us, tell me what we have achieved?

virtually...nothing!

do you really believe your voice will be heard and that your view could change a thing?

I don't! and I think war is the final solution and I don't not need to be nice to someone hate you!

agree or not? it is your choice and please stop telling me what I have done right or wrong

Big Phew's picture

Swedes! get the fuck out of

Swedes! get the fuck out of Beijing Olympic!

You are not welcome!

dabitch's picture

but hey, their website and

but hey, their website and all these forums are still perfectly accessable!

Ah, so in order for this to made right in your eyes, a news-site (advertising news only, mind you) needs to remove its content and reporting of what went down with this campaign?
If you don't see what is fundamentally wrong with that, I can not help you.

I've had enough of this. Comments closed.

For those who didn't get it, the pig reference was to a George Bernard Shaw quote.

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