Reebok has backed out of talks with Kobe Bryant for a sneaker contract, because of its financial situation, so the main Reebok basketball guys are the 5 from the commercial which debuted on TNT during NBA All-Star weekend, Allen Iverson, Kenyon Martin, Steve Francis, Jalen Rose, & Baron Davis. There should be individual commercials in production soon advertising those players' individual sneakers.
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eeeargh... time proven but shop worn... Next big creative challenge (or job interview question): find an effective way to sell sneakers that does not involve an athlete. And find an effective way to use Kobe Bryant in a prescription drug spot. Zyrtec (using the Rufus spot's plucking string music), perhaps...
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