So... as a sequel of sorts to their infamous answer to Nike's Streaker commercial, Reebok just signed up, get this, 3.5 year old basketball player Mark Walker Jr. That's right - three and a half years old. The price: A college trust fund.
Reebok's Mark Walker Jr. site here
(includes quicktimes of the cute-as-a-button hoopster in action - wow).
This may or may not be a deliberate Reebok "4Q!" to Nike, but I'm betting it is. ROTFLMAO.