Remember finding Juan and his burro in your kitchen?
The Columbian coffee growers are bringing back Juan Valdez starting with the new Jim Carrey movie which opens this weekend.
"Juan was one of the most recognized symbols of global advertising before he was virtually pensioned off two years ago amid a financial crisis for Colombia's coffee industry."
Now, Juan is coming back. "But rather than advertising in sporting events as previously, Colombia's growers say they are putting Juan on the pages of hip publications such as Rolling Stone and Entertainment Weekly."
"We don't want him to become a vintage, we want him to be a living icon," said Mr. Silva.
"The growers' federation will next month award an advertising contract to run a $9 million campaign and is said to be seeking an agency with experience of marketing to 18 to 35-year-olds."

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comments
- AntDude! *highfives*
And
57 min 46 sec ago - I think the "phase" market is
1 hour 4 min ago - Red Robin completely missed
2 hours 42 min ago - Let's see Peter Norton.
5 hours 53 min ago - ..!..
6 hours 5 min ago - Holy guy cave Batman, I am
7 hours 33 min ago - Ooh, you know what he's doing
10 hours 8 min ago - The ASCII doesn't work quite
10 hours 27 min ago - .............................
10 hours 32 min ago - Definitely feel the pain of
10 hours 50 min ago


YES! I love Juan... and his burro kicks ass.
One of my college roommates used to firmly believe Juan was an "agent of Satan" -- due to his amazing ability to appear and disappear at will. "Besides, how could one man and his burro pick all those coffee beans, anyway?" she'd say.
Ya know I just purchased a Juan t'shirt off e-bay! REMEMBER my kitchen???? Heck ya should see it now! ;) LOL! Nothing but coffee galore...all I need now is a large cutout of Mr Valdez and his trusty sidekick to be complete!
(hint, hint) If anyone knows of a place to find a cutout PPPPPPlease email this coffffeeeeee freak :)
penguink68@hotmail.com (put in subject Juan valdez) Thanks
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