New website from the iconic French car brand Renault: “On réclame la pub!” (Wordplay hard to translate which means both “We want ads” and an oldschool version of “We advertise ads”)
Renault, the French automobile manufacturer brand, has just launched a new website, not for promoting the forthcoming new models but its own ads. In order to fulfil the growing demand of the brand fans and advertising addicts, Renault decided to create a website where we can find previews of TV spots, the outstanding ad campaigns as well as the most legendary ones. A newsletter is available for those who want to be kept informed about the forthcoming campaigns. Also screensavers and wallpapers of the most fabulous advertising sagas are the available goodies for those who want to decorate their desktops.
Thanks to this website we discover the evolution of Renault’s way of advertising which becomes one of the cutting-edge key players of the marketplace.