"Respect" ads not respected.


Virgin Mobile's latest advertising stunt has been sabotaged, someone has stolen speakers embedded in a special poster site.

The "Respect" advertising campaign uses outdoor posters with real speakers that pump out music near Virgin Mobile shops to attract the attention of passersby, utterly disrepecting people's peace and quiet. (pic inside)

Perhaps the "Respect" posters speakers were stolen by someone who lived near the noisy poster. Perhaps they stole it simply for the hardware.

Virgin Mobile has decided not to dismantle the other 49 speaker poster sites.
"We like to try and be a bit different and have some fun. It's a shame the Enfield speakers have been stolen and the matter has been reported to the police, but we're not going to pull the campaign," said the spokesman.

There is more about this at the media guardian.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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