The rest of the rest of the Super Bowl reviews

 
 

The rest of the rest of the Super Bowl reviews

Fourth Quarter:

Degree- "Stunt City" :30 Summary: Adaptation of the 2005 European commercial, set in a make-believe city whose only residents are stuntmen. Ad Agency: Lowe Worldwide, London
Dab:
Not new, but hey. What can is say but FAB! (Fantastic advertising Baybeh). I love it, always have. But I want the long version. Stingy! And wow, did they do the extra obvious "no helmets" sign holding and pointing for the US market only? Still five though I hate this short edit.
Caff:
Good ad, even though I've seen it before. ;) Perfect for the brand, and obviously has an international message.
Clay:
Bastards gave us the short version for the Super Bowl!? What the...!?

Emerald Nuts - "Druid/Machete" One :30 Summary: Builds on the word-game approach using the letters E and N with a druid and a machete enthusiast. Related Website: EmeraldNuts.com Ad Agency: Goodby Silverstein & Partners, San Francisco
Dab:
No that did not work. Too long and too contrived.
Caff:
"Eagle-eyed Machette Enthusiasts Recognize A Little Druid Networking Under The Stairs". Way too bloody long. It was better for them to have stuck to shorter phrases using just "E" and "N".
Clay:
Funny, but does damage to the earlier campaign. Gunked it up.

Budweiser -"Card Tricks" :30 Summary: A stadium crowd does "Card tricks" and pours a beer. Ad Agency: DDB Worldwide
Dab:
Back in pre-affordable CGI days this would have to have been co-ordinated and filmed, and it would have impressed the socks off me. Now I'm not so sure since it could all be fake.
Caff:
Love it. If I find out it was all done without CGI or anything I'll be even more impressed. Simple. Brilliant.
Clay:
Cool. I miss this "big"-style for ads. Classic.

MasterCard - "MacGyver" :30 Summary:MacGyver buys items to make a lifesaving gadget. Ad Agency: McCann-Erickson, New York
Dab:
Ha! they got the original MacGyver! Props! Well that was nice, a breath of fresh air in a campaign that is getting a little stale.
Caff:
Hey, you stole my comment! hah!
Clay:
Hey - It's MacGyver. With tube socks. Hooray!

ESPN- Mobile ESPN - "Sports Heaven" :10 or :15 Summary: A fan flips open his phone and is surrounded by a swarm of athletes. Ad Agency: Arnold Worldwide, Boston
Dab: No scoring, how many times can they chop this up and air again? It wasn't that exiting in the first place!
Caff:
A bit too short but you can get it
Clay: See above.

Honda Motor Co.- Ridgeline :30 Again.

Beer Institute -"Slainte" :30 (??) Summary:People around the world enjoy beer and offering their own version of "cheers." Related Website: HeresToBeer.com, created by
Cannonball, St. Louis. Ad Agency: DDB Chicago
Dab:
Oh please, thrilled to see my home-town in an ad again (unless they shot this at the Canadian Icehotel instead of Jukkasjärvis - oh, they did shoot on Canada.) I was immediatly let down when I heard some American dude say "skull". It's skål you fools. Meh. When doing these world-wide toasts type of ads it's important to pronounce the toast correctly, especially when it airs in the melting pot. If these were actors cast to actually says "skål" and only "skål" how hard would it be to just get a Swede (or any scandinavian for that matter)? Next time call Lena Olin and Max von Sydow.
Caff:
Ah warm and fuzzy feeling spot. Please hand me my martini. Shot well. Decent idea. But I just don't want a beer afterwards.
Clay:
Like I needed to feel good about beer!? Hellloooooo!
Still... anything that promotes beer is ok with me.

Major League Baseball :30 Summary: Features seven MLB players from seven countries who will play in the upcoming World Baseball Classic. Ad Agency: Grey Worldwide, NYC
Caff:
It was shot pretty. Rest is eh.

GoDaddy.com :30 Again. Le sigh.

Ford - REGIONAL
Summary: Bill Ford speaks about how Ford is innovative, etc.
Caff:
I left this in here even though we don't normally do reviews of regional spots because I was aghast at the fact that they had the guts to air this type of commercial during the fourth quarter of the Super Bowl. Bill Ford spent how much on a spot during the Super Bowl to tell us about his innovation while he's firing employees? Sorry but it just sends the wrong message. Bad PR move.

Outback Steak House Summary: Man compares boomerang to himself and Outback. Ad Agency: The Kaplan Thaler Group
Caff:
Boomerangs. I see where they were going but the dots just didn't connect, nor did they return. ;)

Westin Hotels & Resorts - "Breathe" :15 Summary: Promotes the company's new theme of personal renewal and relaxation. Ad Agency: Deutsch, New York
Caff:
What an odd ad to end the game on. Also even for only :15, it was a waste of money.

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