Sweden's advertising tradepress ran a story the 23rd of July: Resumé: Adlands grundare hotas för OS-kritisk reklam. (Adland's founder is threatened because of a Olympic-critical campaign). This is funny to read via Googles translation service: check it out. FYI , whenever google says "soft drinks" it's mistranslating the word "läskigt" which means scary. Soft drinks in Swedish is "läsk".