A rose by any other name


Two ads with the same idea to turn the product into something else. One for towels, the other for blankets. Both have campaigns around the idea. And both used the exact same item for these particular ads.

Click read more to see the ads.

Agency: McKinney & Silver, Raleigh, NC, USA

Agency: Nail Communications, Providence, RI USA

Not sure which came first but I've seen the Royal Velvet ads around for a while.

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (2)

  • mochazina's picture

    Ah, roll a towel into a rose - yes I've seen this idea plenty of times before.

    Oct 02, 2003
  • Robblink's picture

    The second rose looks like....well...a rose with thicker petals. Maybe it looks clearer as a print ad.

    Oct 02, 2003

Leave a comment