When the big media is starting to give away the news via syndication the question of RSS as a important biz-format has come up.
Wall Street Journal is said to start syndicating and CNN as well as other big mediamakers puts that little orange sign on their sites.
Paul Kedrosky is comparing the evolution of RSS with the development of www - that the company who in the years to come not syndicate their news is loosing ground just as the companies who didn't see the necessity of having their own website (and some still don't see it...)

(Via Canuckflack, PR meets the WWW and OJR)