Rumor Mill- Jack White to write next Hilltop song?
NME.com reveals that Jack White of the White Stripes is getting ready to do his first advert ever - for Coca-Cola. Well, maybe.
Despite none of The White Stripes songs having ever been used in advertising before, White has been in talks with the soft drinks giant to pen a new song for their commercials. It's also rumoured that the song already exists.
"Coke have been talking to Jack about getting him to write a new song and he's very interested," an advertising source told NME on condition of speaking anonymously.
Coca-Cola are apparently keen to find a new song which will rival impact of 'I'd Like To Buy The World A Coke' which featured in a 1971 advertising campaign.
The song was written by creatives at McCann-Erickson and performed by the New Seekers. Recently the song was voted the number one greatest song in a TV commercial in a poll done in the UK. The song was so popular it was eventually released as a single.
"They want a new 'I'd Like To Buy The World A Coke' and believe Jack is the only artist who can deliver them something that will be equally timeless," the source explained.
A band source told NME.COM that White had "been in talks" with Coca-Cola, but insisted he was still considering his options: "He's been asked to do it and is just deciding whether or not it's a good idea. The White Stripes turned down a Gap advert, so if they did it it'd probably be a case of Jack writing a new song for the commercial."
In 2001, The Gap approached the band to appear in a commerical but they turned down the offer because they didn't want to sell out.
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
- אני רוצה ששמי יהיה על בקבוק
3 hours 12 min ago
- Name Asaad
3 hours 15 min ago
- What, no pitchforks and
17 hours 30 min ago
- Worth it for your dream
17 hours 31 min ago
- I could care less about the
18 hours 33 min ago
- Okay, it may be hokey in some
1 day 7 hours ago
- What is the name of the song
4 days 5 hours ago
- With this card, they're
4 days 9 hours ago
- Haha as well as "Why is it?"
4 days 17 hours ago
- This was all so much better
4 days 21 hours ago