It's as if Saatchi held season tickets to a certain style of execution.... I'll let our tipster spread some light on how this little synchronicity might have happened..
Saatchi first used the idea thru its London office then again thru its NY office 8 years later. The sunny delight spot was first produced by the London office... and then..
..the Centre for Diseased Ideas spot was resurrected again by shaky boots himself CD Tony Granger. Tony briefly was CD of London until he was found out, obviously had good look thru the agencys archive before he took up the post in NY.
compare and contrast.