Saatchi copies Saatchi - again!?

dabitch's picture
Posted by dabitch on 3. March 2006 - 12:34

Seems third time’s the charm, with this new ad from Saatchi’s NY, which uses the same idea as the Sunny D TVC created by Saatchi’s NY only months before, which itself is a copy of the "sun as ball" idea created by Saatchi’s London eight years earlier for the drink, Verb. I think this is a case of three strikes and someone’s gotta be out.

said adgrunt Farnster. Now, compare and contrast.

Chris Palmer of Gorgeous shot this PSA. He must have shot the Verb ad as well.

Agency: Saatchi & Saatchi NY
Copywriter: Leo Premutico
Art Director: Jan Jacobs
Agency Producer: Diane Burton
Production Company: Gorgeous Enterprises
Director: Chris Palmer
Producer: Rupert Smythe
Director of Photography: Phillippe Rousselot
Editor: Paul Watts
Editing House: The Quarry
Post Production Company: Tom Sparks, Alteration Services
Music: "Step Into The Sun" Solid State Revival, Copyright Control
Service Company: Anonymous Content, NY & LA

Your rating: None Average: 3.9 (16 votes)
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Submitted by caffeinegoddess on 3. March 2006 - 13:38.
caffeinegoddess's picture

I think these ads are for the same folk, just different boards up at the end there. The CDC is part of the Dept of Health and the Verb thing is one of their programs. I could be wrong but that's what I thought.

Submitted by brandonbarr on 3. March 2006 - 13:48.
brandonbarr's picture

Yep. Verb is a specific program of the CDC and US Department of Health. What likely happened is the USDH came up with more money and asked them to recut a longer version. There are definitely some of the same shots in the second one.

Submitted by dabitch on 3. March 2006 - 14:34.
dabitch's picture

Ah OK, well that explains a lot. Dunno which I edit I prefer though.

The only other non-verb/PSA "glowing ball" that I've seen isn't from saatchi, it's for GE Money bank and rather ugly in comparison. Perhaps this ball widget is a new toy, and so these ideas came after the toy?

Submitted by deeped on 3. March 2006 - 22:12.
deeped's picture

Or the idea is good. Economic say... :)

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