Samsung goes after apple-fanboys in their super bowl commercials campaign

Samsung have been trying so hard for so long to let people know that they too have a smartphone. It's got a huge screen and all sorts of apps and I still don't care. In this ad, which is according to gizmodo.com, ready to air on the superbowl (I am not convinced as nobody told me yet), they discreetly mock Apple-fanboys who queue up for the latest gadget and watch unboxing videos because they are....... Lemmings. Yeah like the IBM lemmings back in 1985 that Apple mocked with a whistling ad everyone hated.

My personal favorite? "I don't like your roommate very much". My god, you're mid-thirties and you can't afford your own home, but you can buy all sorts of expensive tech-gear, and you'll even camp in a line for it, and nobody seems to find this super-wrong in any way. In fact it's so ingrained in the culture right now, it's in ads. That's kinda sad, people. Sadder than your lust for Apple-gear and Samsung's want to be on top.

Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    how fucking pathetic.

    Jan 22, 2012

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.