Samsung have been trying so hard for so long to let people know that they too have a smartphone. It's got a huge screen and all sorts of apps and I still don't care. In this ad, which is according to gizmodo.com, ready to air on the superbowl (I am not convinced as nobody told me yet), they discreetly mock Apple-fanboys who queue up for the latest gadget and watch unboxing videos because they are....... Lemmings. Yeah like the IBM lemmings back in 1985 that Apple mocked with a whistling ad everyone hated.
My personal favorite? "I don't like your roommate very much". My god, you're mid-thirties and you can't afford your own home, but you can buy all sorts of expensive tech-gear, and you'll even camp in a line for it, and nobody seems to find this super-wrong in any way. In fact it's so ingrained in the culture right now, it's in ads. That's kinda sad, people. Sadder than your lust for Apple-gear and Samsung's want to be on top.