Reuters reports indie music for beer launches
The national campaign for Bud Light Lime will feature the music of multigenre performer Santogold. A remix of her song "Lights Out," as well as the ringtone, will be released online next week at budlightlime.com.
In addition, a CD sampler, with up to 18 tracks, will be released in June to tastemakers and music blogs. Tentatively titled "Bud Light Lime + Fader Presents," it will feature existing music from such indie labels as Downtown Records.
Disclaimer: I'm a huge fan of Santogold. Here's some lovely to listen to (inside)
You'll Find A Way (Switch & Graeme Sinden Remix)
L.E.S. Artistes (xxxchange remix)