"Save the children" turns newspaper website upside down

Rädda Barnen, the Swedish arm of Save the Children has turned Dagens Nyheter newspaper website upside down today, or it does it if you visit the site as their banner appears. The effect is quite disorienting, but the site soon snaps back to normal, after the headline of the Save The Children web banner reads:

"The world is upside down - corporal punishment is legal in 11 EU countries - turn it right way by helping here "

An interesting site hijack. Note : "upside down" in this Swedish idiom means "backwards". Translating this idea to english would only require a horizontal flip of a site and the message would be the same.