"Save the children" turns newspaper website upside down

Adland: 

Rädda Barnen, the Swedish arm of Save the Children has turned Dagens Nyheter newspaper website upside down today, or it does it if you visit the site as their banner appears. The effect is quite disorienting, but the site soon snaps back to normal, after the headline of the Save The Children web banner reads:

"The world is upside down - corporal punishment is legal in 11 EU countries - turn it right way by helping here "

An interesting site hijack. Note : "upside down" in this Swedish idiom means "backwards". Translating this idea to english would only require a horizontal flip of a site and the message would be the same.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • HowieSPM's picture
    HowieSPM

    Even right side up I can't read it!

    I will say very clever. Some reason not flipped for me though. And how come peaceful Sweden has a photo of riot police on the front page? LOL Oh Greece! Ah. I can't read Swedish but grekiska Akropolis I think I can figure out ;-)

    Oct 14, 2010

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