Say Ja to the amazing Svädish diet, or just laugh at the stereotype-ad

Adland: 

"Say Ja to the amazing Swedish diet" these girls sing. Much like the Swedish Bikini Team, these gals dress only in blue and yellow, have lots of blond wig-hair, and pose in front of Swedish stuff like fjords, windmills, snow covered mountains, and on vespas or while asphalt-skiing. That last thing is actually a common Swedish phenomenon. It's your regular diet drink sold by CVS, and the ad is a parody of a parody of a parody. There's something very Swedish about that.

Via Kullin and Lordfredruk

Comments (3)

  • AnonymousBiznitch's picture
    AnonymousBiznitch (not verified)

    i laugh every time i see it. it's so ridiculous, that it shouldn't even be taken seriously.

    Oct 14, 2011

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.