Scandinavian airlines mocks stereotypes with...stereotypes.

SAS wants Europeans to get their facts straight about Scandinavia - and gently mock stereotypes of Italian mothers, French antique dealers and German ski bums with this pan European campaign from Pool, Stockholm. The campaign ties together with a website Scandinavian facts where you'll learn that we don't in fact, have any polar bears roaming the streets of Stockholm. Elk do on occasion though, but they're shot within hours.

The Italian woman:

The French man:

Ski bum:

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.