The Viral Advertising Agency ASABAILEY has launched it's first viral campaign for SEGA Football Manager 2005. The ad was produced by Maverick Media and directed by Seamus Masterson, for SEGA Europe.
Available in two versions, the first version comes complete with more colourful language, and it is being seeded as, The Banned Country Sports Video http://www.asabailey.com/minty , for the enjoyment of the 18 - 30 online gaming community; who, those at the agency say, will get the humour and will not be offended by the language.
The softer, yet still funny version http://www.footballmanager.net/everyonesafootballmanager.html has also been seeded, but this ones been let out to the younger, and more morally considered communities. Who will undoubtedly just search out the adult one anyway.