Heineken and Wieden+Kennedy Amsterdam is helping ignite romance this Valentine’s Day with the launch of a new Facebook application available in 20 languages, called ‘The Serenade’ via the brand's Facebook page - https://apps.facebook.com/heinekenserenade/
Based on the brand’s second global film ‘The Date’, the new app enables Heineken consumers to send humorous personalized songs to potential partners, inviting them on a date.
'The Serenade’ is part of the brand’s ‘Open Your World’ global campaign which celebrates and encourages aspirational behaviours among adult consumers. It follows the recent launch of ‘The Date’, which celebrated a man taking a woman on a legendary date, set to the catchy 1960’s Bollywood track, Jaan Pehechaan Ho by Mohammed Rafi. Through the app the same band that appeared in the ad will create songs for Heineken® fans.
On Thursday 9 February, Heineken will host 'Serenade Live', an 8-hour YouTube event, during which Heineken fans around the world will get the chance to ask someone out on a date in a legendary way with a serenade. This unique serenade will be written and performed live to their loved one by the Serenade Band. Event viewers will be able to watch their reaction live, and interact with the Serenade team - the presenter, the Band, and some rogue sound engineers – via Heineken Twitter, Facebook and Youtube.