Settlement reached - Lee and Dan have to say that they're sorry

Volkswagen have decided to not seek damages from creatives Lee Ford and Dan Brooks who made the Volkswagen Polo Suicide advert which went viral all over the web in a matter of hours. Instead VW want Lee and Dan to say that they're sorry reports the Guardian today.
Volkswagen asked for 'original copies' of the spec ad, which was directed by Stuart Fryer, to be turned over to them and demanded that Mr Ford and Mr Brooks would never again infringe on the Volkswagen registered trademark.

How the commercial appeared on the internet is still a mystery. No one has admitted releasing it.

Well, Google's own cache reveals that the clip did indeed appear on Lee and Dans website, but the clip was later removed due to high traffic.
Last week RTL in Germany hosted a show debating viral advertising, featuring this particular ad and had invited representatives of VW to chat about it. We'll have more to share on that show later.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.