No, this time it is not the by-now-infamous Puma ads, it's Patrick Cox who are in trouble - and not because of their name.
click read more to see their ad, which Patrick Cox thought was "less overtly sexual than other advertising in the same issue" - and the publisher of I-D magazine agreed with them.
Advertising watchdogs have banned a magazine advert for Patrick Cox shoes after a reader complained it appeared to depict an "act of buggery".
The image of the ad show two men, apparantly wrestling. or something.
The advertising standards authority said the advert, which showed a semi-naked man crouching against a second man with his head between his legs, was likely to cause serious offence and ordered the company not so use it again.
Patrick Cox described the advert, which appeared in the style magazine i-D, as "colourful, fun and beautiful". according to the Guardian today.