Shine walks away from GoDaddy before Super Bowl

Adland: 

Shine Advertising, a Madison, Wisconsin ad agency, is dropping its contract to produce Super Bowl commercials for GoDaddy.com.

The agency will only say that "creative differences" caused it to back away from the high-profile assignment. Only last month did the agency win the account. At the time of the win, Shine said the campaign would follow "in the GoDaddy tradition" and would be fun, sexy and slightly inappropriate.

Comments (1)

  • James_Trickery's picture
    James_Trickery

    I assume by "creative differences" the agency meant that they wanted to actually create something, you know, rather than just shove a busty brunette in our faces and pretend it got banned, again.

    Jan 17, 2007

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