SHOCK & AWE Advertising

 
 
 

SHOCK & AWE Advertising

Wrigley's Dog Breath, FCUK, Gucci's pubic displays, and more recently PUMA's bodily secretions and Nokia's cat spinning tricks.

Does controversial advertising sell?

"Controversial advertising sells. That’s the conclusion reached by Rob Belgiovane, creative director of BWM, Sydney. Creator of many a controversial ad in his time, he explains why now we are seeing more of them than ever."

Read the article on CampaignBrief

Note; Errol has posted the article in the comments, scroll down if Campaignbriefs server doesn't respond.

Adland: 

Comments

I like the conclusion:

"So in reality, controversy can leave punters in shock or awe. And the definition of controversy can range from Ronald McDonald, to logos in pubic hair, but if you know your target well and they

I think people pay more attention to controversial advertising, but I'm not sure if they move stuff off the shelves. Word of mouth advertising works best for me....maybe I'm immune to my own propoganda!

we all are... comes with the job. ;-)

Ever find yourself doing the opposite, and stocking up on crap just because the ads you saw were GOOD though? I do that if a product has great ads, just to sorta "sponsor" the creatives and suits on the account, regardless if i need the stuff or not. Right now I can point at ten boxes of mint on my table that i bought just cause the TV ads were outrageously funny - even though I rarely eat mints.....

otherwise I'm an oldfashioned kind of girl - hanging a man upside down might be outragous, but it isn't a good ad unless you're selling the glue that stuck him to the ceiling........

I don't know that controversial ads sell...but they sure do help in getting free press for the company. My guess is that's one of the selling points for the client to sign off on the idea.

i'd love to read this article, but every link turns up 'dead'..... can someone just cut/copy/paste or whatever and email it to me???

rataqag@yahoo.com

Many thanks.

Me too! I'd really like to read this so if anyone can copy and paste the text to me in an email it'd be much appreciated!

kasears@hotmail.com

Thank you!

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Well, hopefully they sort out their Microsoft problems. The server is on, and up. It just can't connect to it's database.

Sorry guys... guess you were a little too late on the link.. think they are changing their site or something... mebbe an overhaul... will try and get the article if i can....

OK... for all those who have requested to view the article but could not link thru to the site... here it is in all it's entirety...

ARTICLE CREDIT TO CAMPAIGNBRIEF.COM

____________________________________

SHOCK AND AWE: WHY IT WORKS

Thanks Errol. Much abliged. (and good post!)

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