SHOCK & AWE Advertising

Adland: 

Wrigley's Dog Breath, FCUK, Gucci's pubic displays, and more recently PUMA's bodily secretions and Nokia's cat spinning tricks.

Does controversial advertising sell?

"Controversial advertising sells. That’s the conclusion reached by Rob Belgiovane, creative director of BWM, Sydney. Creator of many a controversial ad in his time, he explains why now we are seeing more of them than ever."

Read the article on CampaignBrief

Note; Errol has posted the article in the comments, scroll down if Campaignbriefs server doesn't respond.

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Comments (10)

  • Dabitch's picture
    Dabitch

    I like the conclusion:

    "So in reality, controversy can leave punters in shock or awe. And the definition of controversy can range from Ronald McDonald, to logos in pubic hair, but if you know your target well and they

    May 06, 2003
  • Robblink's picture
    Robblink

    I think people pay more attention to controversial advertising, but I'm not sure if they move stuff off the shelves. Word of mouth advertising works best for me....maybe I'm immune to my own propoganda!

    May 06, 2003
  • Dabitch's picture
    Dabitch

    we all are... comes with the job. ;-)

    Ever find yourself doing the opposite, and stocking up on crap just because the ads you saw were GOOD though? I do that if a product has great ads, just to sorta "sponsor" the creatives and suits on the account, regardless if i need the stuff or not. Right now I can point at ten boxes of mint on my table that i bought just cause the TV ads were outrageously funny - even though I rarely eat mints.....

    otherwise I'm an oldfashioned kind of girl - hanging a man upside down might be outragous, but it isn't a good ad unless you're selling the glue that stuck him to the ceiling........

    May 06, 2003
  • caffeinegoddess's picture
    caffeinegoddess

    I don't know that controversial ads sell...but they sure do help in getting free press for the company. My guess is that's one of the selling points for the client to sign off on the idea.

    May 08, 2003
  • Dabitch's picture
    Dabitch

    Microsoft OLE DB Provider for SQL Server
    error '80004005'

    Specified SQL server not found.

    /html/conn.inc, line 3

    Well, hopefully they sort out their Microsoft problems. The server is on, and up. It just can't connect to it's database.

    May 19, 2003
  • errol's picture
    errol

    Sorry guys... guess you were a little too late on the link.. think they are changing their site or something... mebbe an overhaul... will try and get the article if i can....

    May 21, 2003
  • errol's picture
    errol

    OK... for all those who have requested to view the article but could not link thru to the site... here it is in all it's entirety...

    ARTICLE CREDIT TO CAMPAIGNBRIEF.COM

    ____________________________________

    SHOCK AND AWE: WHY IT WORKS

    Jun 17, 2003
  • Dabitch's picture
    Dabitch

    Thanks Errol. Much abliged. (and good post!)

    Aug 19, 2003

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