Viralmeister points out that B. L. Ochman from the what's next blog is on a crusade to get the Word of Mouth Marketing Association (WOMMA) to throw out Edelman PR for clearly violating their ethics code with their fake blog for Wal-Mart, and a few other flogs. See Ochman's post here for the dirt. Didn't Richard Edelman help write those code of ethics btw? He can't claim ignorance in his defence then.

Now a poll is floating around tha intarwebs where ou may cast your vote on the matter. Go on.

p.s. addition - also found this commentary on the whole shebang: The Dark Side of Social Media And 5 Ways to Avoid It by Rohit Bhargava found via markd