Shredding the minister of education and culture - literally.

Kicking off Gay Pride in Amsterdam Tolerance United have created an installation in the gay and lesbian book store where they shred the minister Marja van Bijsterveldt. She's recently denied a motion where education in schools about homosexuality would be included, denying the young knowledge of sexual diversity.

The art piece is called "Minister of Hope" and uses mixed media, a shredder a quote from the poet and author William S. Burroughs, and a political poster of the minister.

The installation can be viewed at the Boekhandel Vrolijk Amsterdam throughout gay pride. Here's the Tolerance United posse Erwin, Jan-Dirk Bouw and Jan Oldenziel having a cold drink after finishing the installation. You know Jan-Dirk Bouw, he is a heavily awarded art director spotted at agencies likes of GGT, KesselsKramer, Wieden+Kennedy Amsterdam etc through the years.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.