Silk Cut swansong

 
 
 

Silk Cut swansong

Tobacco giant Gallaher, who makes Silk Cut and Hamlet, are putting together one last press and poster push in tribute to its past successes.

Gallaher has called upon the Saatchi brothers - who's agency Saatchi and Saatchi produced the iconic Silk Cut campaign with the help of their Creative Director Paul Arden - to do a swansong campaign for the brand before Tobacco advertising is banned in the UK next year.

CDP who did the Hamlet campaign in the seventies is working on a new campaign for the old "happiness is a cigar.."

One idea for Silk Cut is a campaign showing large women singing, the theme being: "It's not over till the fat lady sings."

Gallaher is considering ambitious 3D posters featuring plastic models of women and megaphones blasting out music.

Gallaher is planning to run the campaigns just before tobacco advertising is banned on February 14.

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