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Skittles learns the hard way that social media can not be tamed.

Dabitch's picture
Posted by Dabitch on Mar 2 2009 | Filed under:

Skittles.com has done a Modernista! and instead of filling a web page full of content themselves, they simply frame a twitter search of the word "skittles" and let the world tweeters with skittles on their mind fill it.
This begs to be messed with, of course. Fellow adgrunt Claymore a.k.a adtothebone has been having much fun. Examples:
Skittles is exploring new market opportunities in the suppositories category, where they shall be known as Skattles.
Never eat anything that rhymes with "spittles".
My noggin' has turned to a partially-chewed pile of Skittles. Waste the brainbow.

Also, about nine hours ago the anti-skittles known as barftherainbow on Twitter was born. Not a friend of your brand, Skittles, but all over your brand page.

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