Smoking babies

Adland: 

Shocking images of babies breathing out cigarette smoke will appear on billboards and cinema screens in a bid to stop parents smoking near children.
The Department of Health has launched the hard-hitting advertising campaign in Greater Manchester after it emerged that almost half of children in the area live in a house where someone smokes. Follow the link to see ad.

Shocking sure. But these are no where near as shocking as the Barnardo ads of last month. And there's something about these ads that I think I've seen this concept before somewhere. Anyone remember seeing a similar ad?

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (2)

  • CopyWhore's picture
    CopyWhore

    Does this remind anyone of a classic ad, with a toddler sitting in a high-chair, a cigarette hanging out of his mouth? (I think it's in the D&AD Art Director's book)

    Dec 10, 2003
  • Dabitch's picture
    Dabitch

    oh, I had completly forgotten about that one.. I remember it too.

    Dec 17, 2003

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