Snuggle gets sexy


Snuggle gets sexy

The Snuggle bear is getting a new image. Apparently consumers are tired of seeing the inside of laundry rooms, so a new campaign was developed for transforming the Snuggle bear into a more hip and suave character.

Below is the new Snuggle ad. It's said to pay "homage to the surreal "Share the Fantasy" campaign for Chanel No. 5 and the arty, black-and-white campaigns for myriad Calvin Klein scents."

Here's a 1990 CK Eternity ad.

Sure these two are not identical and the brains behind the new Snuggle ad admit to it being similar, but why pay homage to perfume/cologne ads? It's an odd leap from clean laundry.