Was it the tone of voice, or rather snark? Was it not understanding the
market? Was it offensive to 'babywearing' moms? Was it underestimating
a mothers pride in her choices? Was it just being totally clueless
about actual mom-habits when they snarked about baby-wearing being "a
fad"? Was it offensive for calling practical "fashionable"? Was it the
wrong copy, or the wrong strategy?
Your five cents wanted. Meanwhile if you missed it, you can catch up here.