Some Words About the Weasel

Adland: 

The Manila Times educates the Philippines on weasel words, complete with a healthy dose of their use in advertising and an interesting origin of the phrase.

The all-time classic advertising weasel words are, as we all know,

Comments (1)

  • Dabitch's picture
    Dabitch

    Nowhere else, however, are weasel words more commonly used than in advertising language. They are the standard come-ons and buzzwords of advertisers, marketers, and salesmen, and it is doubtful if any ad agency or copywriter worth his salt can get by very far without them. The trade term for them is

    Jun 01, 2003

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claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.