about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

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  • Dabitch's picture
    Dabitch

    Nowhere else, however, are weasel words more commonly used than in advertising language. They are the standard come-ons and buzzwords of advertisers, marketers, and salesmen, and it is doubtful if any ad agency or copywriter worth his salt can get by very far without them. The trade term for them is

    Jun 01, 2003

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