Sometimes a cigar, is not just a cigar.

this is not the banned Don Diegos ad
Badland: 

The Australian Jockey Club have been accused of bad taste after running and advert depicting two women toying with a cigar and caressing each other.

Critics say the ad degrades women - which ironically is designed to attract more women aged 18-35 to the races.

Amanda Stevens, managing director of SplashGroup, said to the Herald Sun: "This ad is denigrating to women. Women just don't behave like that at the races. This is a male fantasy."

The ad was created by AdPartners in Sydney whos Marketing Director Steve Reid defended the ad, saying the scenes featuring women caressing each other and a woman playing suggestively with a cigar were only minor elements.

"There is a lot of seduction and romance in the images portrayed. We do like to push it." Reid said.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • caffeinegoddess's picture
    caffeinegoddess

    Hmmm. So why would an ad targeting women 18-35 use tactics that men find arousing? Seems odd. Or is that just to keep the men entertained while the women are viewing the ad?

    Sep 25, 2003

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