Sometimes a cigar, is not just a cigar.

this is not the banned Don Diegos ad
Badland: 

The Australian Jockey Club have been accused of bad taste after running and advert depicting two women toying with a cigar and caressing each other.

Critics say the ad degrades women - which ironically is designed to attract more women aged 18-35 to the races.

Amanda Stevens, managing director of SplashGroup, said to the Herald Sun: "This ad is denigrating to women. Women just don't behave like that at the races. This is a male fantasy."

The ad was created by AdPartners in Sydney whos Marketing Director Steve Reid defended the ad, saying the scenes featuring women caressing each other and a woman playing suggestively with a cigar were only minor elements.

"There is a lot of seduction and romance in the images portrayed. We do like to push it." Reid said.

Comments (1)

  • caffeinegoddess's picture
    caffeinegoddess

    Hmmm. So why would an ad targeting women 18-35 use tactics that men find arousing? Seems odd. Or is that just to keep the men entertained while the women are viewing the ad?

    Sep 25, 2003

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.