Sometimes, slogans turn to shit.

WFTV reports about a stink in the pooper scooper business.

"We're No. 1 in the No. 2 Business" is the slogan registered with the Secretary of State's Office by Loren's Pooper-Scooper Service.

But when a competitor, Stinky's Pet Poop Pickup Service, allegedly started handing out business cards with the phrase "No. 1 in the No. 2 business," Hoppens filed a lawsuit in Pima County Superior Court claiming that Stinky's and owner Tracy Sartain were infringing on his trademark.