Sometimes, slogans turn to shit.

WFTV reports about a stink in the pooper scooper business.

"We're No. 1 in the No. 2 Business" is the slogan registered with the Secretary of State's Office by Loren's Pooper-Scooper Service.

But when a competitor, Stinky's Pet Poop Pickup Service, allegedly started handing out business cards with the phrase "No. 1 in the No. 2 business," Hoppens filed a lawsuit in Pima County Superior Court claiming that Stinky's and owner Tracy Sartain were infringing on his trademark.

Comments (1)

  • Dabitch's picture

    It sucks being the underdog. Good on Loren for barking!

    Jul 13, 2003

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.