Sometimes, slogans turn to shit.

WFTV reports about a stink in the pooper scooper business.

"We're No. 1 in the No. 2 Business" is the slogan registered with the Secretary of State's Office by Loren's Pooper-Scooper Service.

But when a competitor, Stinky's Pet Poop Pickup Service, allegedly started handing out business cards with the phrase "No. 1 in the No. 2 business," Hoppens filed a lawsuit in Pima County Superior Court claiming that Stinky's and owner Tracy Sartain were infringing on his trademark.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • Dabitch's picture

    It sucks being the underdog. Good on Loren for barking!

    Jul 13, 2003

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