Sony call to action #fail. "Search: Start PS3" leads to blog post about PS3 that won't start.

Thom Dinsdale notes that Sony's big push for Xmas has a call to action that does not yet work.

The call to action is "Search: Start PS3" (how trendy). Unfortunatly as of writing the top result on google for that is actually a blog from a user with a broken PS3... lets hope their search budget kicks in soon.

Hey Sony I can fix that, send me every ad you got in this campaign and I'll promise to list that tagline in each googlejuice-tastic posting here on adland. ;)

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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